Experience El Dorado, a brand and marketing campaign created by Emmy Award winning producer Todd Stanley Productions, has shown a total of six half-hour television programs created to feature travel destinations and tourism activities in El Dorado County. Experience El Dorado features a half-hour television program, viewed monthly combined with a 24/7 online streaming video presence that features local attractions and events, interesting destinations and interviews with area personalities and visitors.

The aim of the Experience El Dorado is to brand and market the County’s unique community, quality of life, and business attributes to a wider audience via television and new media channels. In doing so, we are creating a partnership umbrella that encompasses local communities, business and trade groups, not-for-profits, and other community service based organizations. The end-result is the creation of a recognized brand that plays to the competitive strength of El Dorado County – the entrepreneurial legacy of the Gold Rush – and all that encompasses that sense of spirit and freedom in Experience El Dorado!

Focus of this investment is to utilize private sector expertise and global name recognition in the continuation of the county’s overall branding and cooperative marketing campaign. End result, retain and create jobs; promote economic development; and attract consumers to the county.

Federal Stimulus Funding (2009 American Recovery and Reinvestment Act)